HALSEY x
ABOUT FACE
BEAUTY

Context:
The Halsey x about-face campaign explores identity, experimentation, and transformation through a futuristic, cyborg-inspired visual language. The imagery blends human and digital elements, presenting Halsey as a hybrid figure that reflects the brand’s ethos of fluid self-expression and creative freedom. My role focused on the 3D component of the project, developing digital elements that enhanced the half-human, half-synthetic aesthetic and supported the campaign’s bold, forward-looking visual identity.